Mid-August: Creator identity and Premium v2

Mid-August gave creators a clearer identity and made long-term Premium ownership easier to understand.

• Creator profiles and Label pages gave published work and audience activity a durable home.

• The progression foundation connected creative, listening, sharing, challenge, and collaboration milestones.

• Premium changes added permanent ownership alongside a monthly VIP path toward owning the product.

• Referral rewards created another route toward Premium ownership.

• Mobile-first pricing, checkout, billing controls, and plan explanations made the offer easier to evaluate.